For Housemaker, a forward-thinking home construction company, I developed a branding strategy centered on clarity, modern geometry, and trust. The concept draws from architectural lines and modular structures to symbolize precision and innovation — key qualities in the client’s approach to building homes. The logomark merges an abstracted “H” and “M” into an isometric structure, subtly alluding to house frames and construction grids. A warm, earthy color palette balanced with contemporary greys enhances the sense of reliability and craft, while dynamic pattern applications and sleek typography keep the brand fresh and versatile across different touchpoints.

BRANDHousemaker
CLIENTUAB Housemaker
YEAR2024
ROLEVisual identity, brand guidelines
  
DELIVERABLESLogo system, color & type suite, brand guidelines