For Housemaker, a forward-thinking home construction company, I developed a branding strategy centered on clarity, modern geometry, and trust. The concept draws from architectural lines and modular structures to symbolize precision and innovation — key qualities in the client’s approach to building homes. The logomark merges an abstracted “H” and “M” into an isometric structure, subtly alluding to house frames and construction grids. A warm, earthy color palette balanced with contemporary greys enhances the sense of reliability and craft, while dynamic pattern applications and sleek typography keep the brand fresh and versatile across different touchpoints.